Smilelove is changing the orthodontic experience
Smilelove was born with a mission to make sure that everyone, no matter where they live, or how much they make, has the chance to have a smile they feel confident in. Our direct-to-consumer model allows us to skip the expensive orthodontist visits and their inflated costs of production, without sacrificing quality, and pass those savings on to our customers.
Company highlights
Market opportunity
Orthodontist-directed at home
Step 1: At-home Impression Kit
We send our customers everything they need to take dental molds of their teeth right from home.
Step 2: Dental team approval
Our team of orthodontists and dentists use the molds to evaluate if the customer is a good candidate and to create a treatment preview of how the customer’s teeth will straighten. The customer must approve the preview before we create their clear aligners.
Step 3: Shipped all at once
We mail the aligners and everything needed for treatment all at once. The customer simply wears each aligner in their plan for 2 weeks, then moves on to the next for the duration of the treatment.
- Misty H. (Smilelove Customer)
Investment perks
Perk tiers
Reservation
- Free premium teeth Whitening Kit for everyone who makes a reservation and subsequently converts.
$5,000+ Investment
- Premium Teeth Whitening Kit
- Smilelove Swag Bundle (T-shirt, water bottle, towel)
$20,000+ Investment
- Premium Teeth Whitening Kit
- Smilelove Swag Bundle (T-shirt, water bottle, towel)
- Free Clear Aligner treatment
$50,000+ Investment
- Premium Teeth Whitening Kit
- Smilelove Swag Bundle (T-shirt, water bottle, towel)
- Free Clear Aligner treatment
- An office tour and dinner with the founders in Salt Lake City, UT (accommodations and travel not included)
$100,000+ Investment
- Premium Teeth Whitening Kit
- Smilelove Swag Bundle (T-shirt, water bottle, towel)
- Free Clear Aligner Treatment
- An office tour and dinner with the founders in Salt Lake City, UT (accommodations and travel not included)
- 2-night ski trip to Snowbird Resort in Utah (airfare, hotel, and skiing for two included)
Growth roadmap
Customer Acquisition
We primarily acquire customers online, but have acquisition strategies such as retail, employee benefits solutions, and insurance groups lined up as well.
Retail Development
In 2020, we’ll expand our Scan Stands into other high-traffic malls across the nation. We’re also in final conversations with our first Big-Box host.
International Markets
We have royalty agreements in place for licensing in both Canada and Hong Kong as part of our plan to scale to broader international markets.
Product Development
We’re implementing a new process for the at-home Impression Kits which will increase overall conversion significantly.
